Playboy Men’s Underwear Launched in India

Playboy®, the global brand available in 133 countries worldwide, arrives in India. Launched by SR Mill – the exclusive license holders for Playboy Men’s Underwear in India – the brand is targeted at the urban young aged 15 to 35, with whom Playboy would be a familiar concept. It is currently available in 200+ outlets in Mumbai, Bangalore, Chennai, Delhi, Hyderabad, Vishakapatnam, Surat and Rajkot, and is fast spreading its wings to other regions across India.






